- Twilight Franchise
- Harry Potter Franchise
- Monsters
- Bronson
Answer these questions;
- Was convergence/synergy used by any of these releases?
- Why were certain companies able to afford this?
- How did 'Monsters' and Bronson think 'outside the box' in terms of new technology and marketing?
Twilight Franchise
Within the Twilight franchise Technological convergence was used as there was a twilight application on iphone and also Cross Media convergence was used as they went into business with McDonalds to create happy meals to help promote there movie. Synergy was used too as the lead chracter bella was on the front cover of sugar magazine. The different companies used to create Twilight were Summit Entertainment, Temple Hill Entertainment & Maverick Films this film was a commercial film as was relweased in the USA and then made its way around the world. the box office budget was estimated at $37,000,000 on the opening weekend after all the promotion the box office totalled up to $69,637,740 (USA) (23 November 2008) (3419 Screens). this movie was released day on date. In the UK the box office totalled up to £2.5 million on its first weekend.
Harry Potter Franchise
Both Technological and Cross Media Convergence was used when distributing Harry Potter to the public. Harry Potter is the perfect example of how a book can be turned into a film and be completely successful, the book has not only been turned into films and games but also independent people are making their own websites. Harry Potter also uses Synergy to promote themselves as their main characters have been featured on leading magazines targetting themselves at kids/teens. The company in charge of distributin Harry Potter was Warner Bros and that company was quite big so it would get alot of media coverage for the movie. Harry Potter and the Deathly Hallows part 2 had a total of £23 million box office on its first weekend.
Monsters
