Theorist

Theorist	Idea	Example
Firth 1988	Music videos can be categorized into 3 broad typologies: ·         Performance ·         Narrative ·         Conceptual	Jay Z & Kanye West  - Ni**as in Paris Bow Wow ft Ciara – Like You
Steve Archer: Narrative & Performance	Music videos often cut between a narrative and a performance of the song by the band.	Sean Kingston – Beautiful Girls
Andrew Goodwin	This theory describes the relationship between lyrics and visuals. There are different types of narrative: ·         Illustrative ·         Amplifying ·         Contradicting ·         Disjuncture	Beyonce – if I was a boy Rhianna – What’s my name Mya – case of the ex Rhianna - Rehab
John Berger: ‘Ways of Seeing’	Dance track which may have pulsating abstract visuals which follow the beat but do not have a member of the band or singer featured in the video usually.	Chris Brown & T-pain - Freeze
Vladimir Propp	Within each narrative there are a set of stock characters, which reappear in every storyline. These roles are: ·         Hero – Person on quest ·         Princess – Prize for the hero ·         Helper – Helps the hero on his quest ·         False Hero – Somebody who believes they are the hero ·         Dispatcher -  Sends the hero on their quest ·         Father – Rewards the hero ·         Villain – Attempts to stop the hero on his quest ·         Donor – Provides Objects to help the hero on his quest	Chris Brown ft Keri Hilson - Superhuman
Levi-Strauss	In every media text there are binary oppositions or a conflict between two opposites. For example: ·         Good & Bad ·         Rich & Poor ·         Eastern & Western World ·         Love & Hate
Roland Barthes	A French semiologist who identified  5 different codes: 1.       The enigma code 2.       The action code 3.       The semantic code 4.       The symbolic code 5.       The cultural code	Chris brown ft bow wow she aint you